The culture of the smartphone has arrived in the U.S. And cell phones aren’t just for calling and texting anymore.
A new study indicates there’s a dramatic shift to “smartphone culture,” where users are engaging in social media and downloading media such as games on their phones, according to Magid Media Futures: Mobile 2011. Among the findings, smartphone users spend more on virtual goods in games than social networking users do.
“We are seeing a smartphone culture radically change the way we interact with content and media,” said Mari Baker, chief executive of PlayFirst, which makes a wide variety of web, social, tablet and smartphone games. “This is a big wave of change and it gives us confidence in the platform.”
For years, American cell phone usage lagged behind that of Europeans and the Japanese. The survey was conducted by Frank N. Magid Associates and sponsored by casual game firm PlayFirst. The survey says nearly half of non-smartphone owners are considering buying a smart phone to replace their feature phones in the next 12 months. Smartphone ownership grew 35 percent from 2010 and the installed base is expected to reach half of the U.S. population in a few years.
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